"The whole system of emphasing the opening weekend business of a film is damaging the art of cinema. I believe there is no connection between the box office collection and the value of a film or to the artistic part of it," said Swara.
"I understand that cinema is an art that involves a huge amount of finance and it demands a steady economy... But the business part of a film should not overpower the core of a cinema -- storytelling," the actress said.
The Veere Di Wedding star continued: "Some of the cult films were flops at the box office when they were released. Now, when we revisit those films, we call them classics. I think this system needs to be changed."
Talking about how film critics' opinions played a part in her journey, Swara said: "I am grateful to critics because I started my career with small independent films. And when I played some of the pivotal roles like the one in Tanu Weds Manu even though that wasn't a lead role, critics repeatedly mentioned my performance and according to them I was good."
The actress feels "somewhere positive reviews helped me to gain visibility".
Images: Swara on Instagram