Chennai: Vodafone Essar, which is one of the biggest sponsors of IIT-Madras’ cult campus festival Saarang, finds great value in the brand association not just because it’s an opportunity to connect with youth not just on account of their age, but because they understand technology.
Kumar Ramanathan, Operations Director (Chennai & Tamil Nadu), Vodafone, told Business Line “the connect is complete with this audience”. The synergies were that Vodafone in India is a young brand (till very recently called Hutch, it commenced India operations in 1994) and adopts cutting-edge technology the world over, qualities that the audience will appreciate, he explained. Internationally, Vodafone is one of the largest mobile telecommunications companies with operations in 25 countries across five continents and 40 partner networks and 200 million customers worldwide.
The association with Saarang is not new - as Hutch, it was a sponsor for over three years. Apart from branding in prime spots, Vodafone will offer Saarang updates through SMS, continuously run bid-and-win contests for the Blackberry, give away prizes for various contests and set up stalls for gaming. There would be booths where one can avail themselves of Vodafone connections too.